Black Friday Spotlight: Gift of the Year 2026 Unveils a Limited Entry Offer for Retailers and Brands

One of the sector’s most influential competitions is rolling out a Black Friday opportunity that speaks directly to businesses looking to raise their profile at a pivotal trading moment. From Friday 21 November to Monday 24 November 2025, The Giftware Association is giving entrants to Gift of the Year 2026 an added advantage: purchase any entry credit or bundle and you’ll receive an additional credit at no extra cost.

That extra credit means another product in the running, another chance to meet the right buyers, and another route into conversations that shape the home, gift, and lifestyle market.

Why It’s Worth Your Attention

Judging that mirrors the market. Finalists are reviewed by a panel of more than 120 judges including leading buyers and independent retailers. It’s a rare opportunity for suppliers and distributors to place their products in front of people who buy for a living.

Proven commercial impact. Previous winners and finalists often talk about tangible results. Increased sell-through, new stockist enquiries, and stronger press visibility regularly follow a successful entry.

Built-in marketing value. Every entrant receives point-of-sale assets and is included in the competition’s PR activity, supporting visibility both in-store and across trade titles.

If you’ve already entered this year, you’re not missing out. A tailored offer will land in your inbox shortly.

Key Details

The offer is live 21–24 November 2025.

One free bonus credit per company.

Bonus credits must be used for the 2026 competition and cannot be carried forward.

Making the Most of the Black Friday Window

This short promotional window is designed to give retailers and brands a meaningful boost at a strategic time of year. For those with a standout product ready to shine, Gift of the Year offers a platform that goes far beyond a trophy. It opens doors to new conversations, sharper visibility, and the kind of retailer engagement that can shift momentum for the season ahead.

The Black Friday opportunity is live for a limited time. Full details and entry are available at giftoftheyear.co.uk/black-friday.