Keeping It Local: The Campaign Putting Indies Centre Stage

You open your doors each morning not just to sell products, but to create experiences, connections, and moments that matter. In a world of fast clicks and faceless checkout screens, that’s no small thing. You are the heartbeat of your high street—and this July, there’s a campaign designed to celebrate exactly that.

Independents’ Day UK is back on 4th and 5th July 2025, and it’s all about spotlighting independent retailers like you. Backed by the British Independent Retailers Association (BIRA), the campaign champions the value, resilience, and role of small businesses across the UK—encouraging communities to spend a few pounds locally and rediscover the joy of shopping independent.

And the timing couldn’t be better.

We all know the challenges—the shifting customer habits, rising costs, the digital deluge. But here’s the truth: people want connection. They’re tired of the impersonal. They want meaningful service, stories behind the storefronts, and retail that feels… human.

That’s where you come in. You’re not just part of the supply chain—you’re part of someone’s day. And Independents’ Day UK is your opportunity to remind people of that.

This year’s campaign is expected to bring together over 25,000 independent retailers, with support from more than 100 town teams, BIDs, and business groups. It’s a national movement with local impact—and a great moment to remind your community that their support isn’t just appreciated, it’s essential.

BIRA’s backing gives the campaign weight, with CEO Andrew Goodacre describing it as “a vital way to give independent retailers national visibility and a collective voice.” And that’s exactly what it does—cutting through the noise to show the strength, creativity, and value of local businesses.

So whether you run a design-led gift shop, a family-owned deli, or a beautifully curated home store, this campaign is for you. It’s your chance to share your story, connect with your customers, and be part of a nationwide celebration of the independent spirit.

Want in?

Head over to www.independentsdayuk.org.uk or connect with bira.co.uk for all the details, campaign materials, and support. Everything’s ready to help you make the most of it—your way.

Because this July, it’s not about doing it all—it’s about showing up, standing proud, and reminding your community exactly why shopping small makes a big difference.

You’ve always been the difference. Now’s the time to be seen.

And if you’re looking for more opportunities to get in front of the right buyers, connect with fellow independents, and discover new products that set your store apart—make a date with Manchester Furniture Show 6-7 July 2025 at Manchester Central and Home & Gift 20-23 July 2025 in Harrogate. Both shows are a celebration of curated retail, championing independent spirit with brands, buyers, and stories that speak your language.