Ascot 2025: The Jewellery Edit for Buyers and Boutiques
)
Royal Ascot 2025, running from 17 to 21 June, is a highlight of the British social calendar and a showcase for the best in women’s dresswear and jewellery. For independent retailers and buyers, it’s an unmissable event to connect, discover, and be inspired by the latest in fashion and accessories. Beyond the track and millinery, it’s also a goldmine for spotting jewellery trends, sourcing unique pieces, and soaking up the kind of retail theatre that leaves a lasting impression.
Why Ascot Matters for Jewellery Retailers
Audience Reach
With over 250,000 attendees expected this year, Royal Ascot offers visibility that’s hard to match. It’s a prime networking moment, putting independent retailers in front of affluent, style-conscious consumers and potential collaborators.
Shopping Experience
The boutique retail village brings together a curated edit of independent jewellery designers and sellers. It’s an opportunity to see how different brands present their collections, test new trends, and explore what resonates with real-time audiences.
Key Jewellery Trends for 2025
Pearl Revival
From layered strands to single-stone drop earrings, pearls are getting a modern rework. Designers are pairing traditional elegance with contemporary edge.
Ear Candy
Statement studs, delicate cuffs, and gemstone chains are everywhere, often mixed and matched to create a personal, layered look that invites self-expression.
Quiet Luxury
Think clean lines, high-quality materials, and timeless design. Minimalism isn’t just a look; it’s a mindset. Customers are gravitating towards pieces that speak softly but say a lot.
Retail Innovation at Ascot
Ascot’s retail village is a masterclass in experiential retail. The pop-up boutiques and immersive displays are designed to captivate, offering fresh inspiration for your own shop windows or online lookbooks. Notice how brands use striking visuals, interactive elements, and curated storytelling to draw customers in.
Could you do something similar in your shop? Maybe a themed pop-up, a new display window, or content that turns your latest drop into an experience? Don’t forget to use Ascot’s vibrant backdrop for your brand moments; content opportunities abound.
Ethics, Identity and What Matters Most
Buyers are increasingly drawn to brands that reflect their values. Look out for exhibitors who embrace ethical sourcing and champion diversity, whether that’s Fairtrade gold, LGBTQ+ founders, or collections with a purpose.
Ask questions, find out the story behind each piece, and share that with your customers. It builds trust, shows integrity, and makes your brand part of a bigger, more meaningful conversation.
Influencer Insights: Trendspotting in Real Time
Ascot is a hive of influencer activity, and what they wear often sets the tone for what’s next. Whether it’s statement earrings or a resurgence of antique styles, their posts can offer valuable cues.
Think about how to make your own retail space or packaging more influencer-friendly. A standout moment on someone’s feed might be your next best-selling item.
Industry Stats for 2025
| Statistic | Value |
| Global jewellery market size | $370 billion |
| Projected market size by 2029 | $450 billion |
| UK jewellery retail growth (5-year CAGR) | 1.5% |
| Average per capita jewellery spend (2025)£10.8 billion (2023) | £10.8 billion (2023) |
| Share of online jewellery sales (2025) | 32.7% |
| % UK consumers preferring small businesses | 49% |
Looking Ahead: Home & Gift Festival
If Ascot whets your appetite for discovering what’s next, Home & Gift 20–23 July in breathtaking Harrogate is your next destination. This event brings together independent brands and buyers for four days of curated sourcing, seasonal launches, and trend insights across jewellery, lifestyle, and fashion.
Whether you’re planning your next collection or scouting for that perfect new supplier, Home & Gift gives you access to the stories, styles, and stockists shaping the independent retail scene in 2025.
Register now for Home & Gift 2025
Royal Ascot 2025 is a celebration of craft, creativity, and commerce. For jewellery retailers and buyers, it’s a powerful reminder of how retail can be both beautiful and bold, rooted in tradition yet constantly evolving. Take what inspires you, translate it into your own retail story, and don’t miss the chance to keep the momentum going at Harrogate next month.