Sunrise 2027: The Next Chapter in Retail Transparency and Connection

Imagine browsing in a furniture store. You spot a beautifully crafted dining table and scan the QR code on the label. In seconds, a short video appears showing how it was made, which sustainably sourced woods were used, and how to care for it to keep it looking its best. Or you are buying a scented candle as a gift. A Data Matrix code reveals allergen information, burn time, and even a behind-the-scenes look at its small-batch production, complete with links to complementary products or gift-wrapping options.

These are not futuristic scenarios. This is what retail will soon look like, thanks to Sunrise 2027.

What Is Sunrise 2027?

Sunrise 2027 is a global initiative led by GS1, the international standards organisation behind barcoding systems used across retail and logistics. By the end of 2027, retailers and manufacturers will be expected to have point-of-sale (POS) systems that can scan both traditional 1D barcodes (like EAN or UPC) and newer 2D codes, such as QR codes and Data Matrix.

This is not a deadline for the old codes to disappear, but a key milestone for industry readiness. Packaging will begin to carry both formats from 2027 onwards, and this overlap will likely continue into the 2030s. Retailers who prepare early will be best placed to unlock new efficiencies, meet rising consumer expectations, and strengthen brand trust.

Why the Shift Matters

To put it simply: a 1D barcode is like a postcard. It contains a few lines of information—usually just a product number. A 2D code, on the other hand, is like a book. It holds much more data and can be scanned by smartphones as well as retail scanners.

With a 2D code, you can:

• Reveal batch numbers, expiry dates, and full traceability information

• Provide instant access to sustainability credentials, allergens, or styling inspiration

• Link directly to video tutorials, product care guides, or even digital loyalty rewards

What This Means for Home, Gift, and Furniture Retail

In the world of interiors and gifting, details matter. Shoppers are already making values-led decisions and seeking products that align with their lifestyles. With 2D barcodes, a small square on your packaging becomes a powerful tool for:

• Enhanced transparency: Customers can see where and how a product was made, what materials were used, and if it suits their needs.

• Digital storytelling: Share the craftsmanship behind a handmade chair, or offer a virtual styling guide for a new cushion collection.

• Operational improvements: More accurate stock management, easier recalls, and smoother checkout processes.

• Marketing potential: Launch promotions, offer personalised rewards, or guide customers to complementary products—all triggered by one scan.

What Should You Do Now?

The transition may feel gradual, but the future is arriving fast. Here is how to prepare:

• Review your POS systems and scanners to ensure they can read both 1D and 2D codes.

• Speak to packaging suppliers about integrating QR or Data Matrix codes into your labels and tags.

• Pilot a few products where enhanced transparency or storytelling would add value.

• Train your teams so that customer-facing staff understand how to leverage these codes to improve the buying experience.

By embracing this change, you are not just upgrading technology. You are stepping into a new era where product stories, digital content, and operational intelligence meet, right at the point of sale.

How are you preparing for Sunrise 2027?

Quick Glossary

• GS1 – A global standards body that manages barcode systems used in retail and logistics

• 1D Barcode – A one-dimensional barcode (e.g., EAN or UPC) that stores basic product identification numbers

• 2D Barcode – A two-dimensional code (e.g., QR or Data Matrix) that can store more detailed and interactive information

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References and Real-World Adoption

This transition is led by GS1, the global not-for-profit body responsible for barcode standards and the official Sunrise 2027 roadmap. GS1 provides detailed guidance for retailers and suppliers preparing for the shift to 2D barcodes.

Major brands such as Puma, PepsiCo, and Procter & Gamble have already begun adopting the new 2D standard, running pilots and updating their packaging to enhance supply chain accuracy and digital engagement, demonstrating that early adoption brings practical benefits in transparency and consumer connection.

For more details on the Sunrise 2027 initiative and industry guidance, visit the official GS1 resources or explore documentation on GS1’s Digital Link and 2D barcode standards.

How are you preparing for Sunrise 2027?