Happy Vanilla Crochet

Happy Vanilla & Momo & Loloc

Happy Vanilla is a fast-growing UK brand specialising in 100% handmade crochet collectibles – warm, whimsical pieces designed to bring out the kid inside every adult. Every item is ethically produced by our network of 30+ skilled female artisans, combining traditional craftsmanship with playful, modern design. Within just one year, we’ve reached over 1,600 customers and partnered with leading boutiques across the UK.

For the trade market, we are proud to introduce Momo & Loloc, our new premium line. This collection elevates our signature charm with refined materials, elegant finishes, and exclusive designs tailored for high-end department stores and luxury gift retailers. Both brands share the same mission: to create emotionally resonant keepsakes that connect across generations, while supporting sustainable, fair-wage artisan work.

We welcome trade partnerships with department stores, gift shops, and concept retailers looking for unique, ethically made, and collectible products that stand out.