OUR STORY
The sustainable stretchy tote - the embodiment of Japanese design ethos, of utility and beauty co-existing in an everyday object. “As I rummaged through a little shop in Himeji, there it was...a goosebump moment. I had discovered something magical that overturned the image of how a bag should look and feel.”
Now in our 2nd year, and 4th collection, the eclectic mix of fun, beauty and style is reflected in our patterns and colours.
Our previous two Fairs (Home & Gift in Harrogate in July and Maison & Objet earlier this month) have been a HUGE success. We acquired over 80 independent retailers (30 across Europe) and the Blue Diamond Group (40 stores). We are also working on distributor deals into Canada and Japan which will take our bags into hundreds of stores.
The bags continue to sell at pace with 95% of our retailers going on to reorder within a month of recieving their first order!!!
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EcoBag Jungle Life - On safari in India, we had the most incredible guide in the jungle (nickname the Lion King). The Jungle really DOES look like Rudyard Kipling describes, and is portrayed the Jungl ... -
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EcoBag Empire - This design embodies the beauty of India, its serenity and elegance. Did you know the British introduced tea to India, not the other way around? I have to admit to being a little emba ... -
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EcoBag Liberty - Childhood pinafore dresses, Laura Ashley wallpaper in your bedroom, pretty little flowers liberally sprinkled. Our bags are exceptionally robust, will last for years and years, and ca ... -
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EcoBag Poppalicious - Who doesn’t love a poppy? Especially those huge native ones. This subtle, but beautiful design, will look as at home with with your LBD, as with your trackies. Our bags are exc ... -
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This forest scene evokes cosy nights in and Christmas. Stretches to a remarkable 45cm x 50cm and holds an incredible 10kg. -
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The ever popular leapord design in striking colours. Stretches to a remarkable 45 x 50cm and holds an incredible 10kg. Packaged ready to gift. -
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This gorgeous free-flowing floral design - Liberty Ditsy Floral looks great with any outfit. Stretches to a remarkable 45cm x 50cm and holds an incredible 10kg. -
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The mini version of Blue Ocean Turtle a lovely gift for little ones, or with matching larger version for parent and child! Expands to 35cm x 40cm -
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A fresh, floral design with mass appeal. Stretches to a remarkable 45cm x 50cm and holds an incredible 10kg. -
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This fabulous ocean turtle design is also available in a mini version, for children. Stretches to a remarkable 45 x 50cm and holds an incredible 10kg. -
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EcoBag in Blue Ocean Turtle - Passionate about the ocean and a keen scuba diver, this design also supports the Marine Conservation Society. Matching Kids version available too! Our bags are exception ... -
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EcoBag in Chocolate - Well I couldn’t call it BROWN! And I love chocolate. So there we are. Our bags are exceptionally robust, will last for years and years, and can be endlessly stuck into the wash ... -
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EcoBag in Crepe Pink - soft pink, a reminder of Spring and Summer. Looks gorgeous with Poppalicious, Berries & Anemones and Liberty. Looks just as great on its own. Our bags are exceptionally robust ... -
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EcoBag in French Blue - A sophisticated pastel colour, that just also reminds me of the French. Looks gorgeous with Liberty and Sun, Sea & Surf. Our bags are exceptionally robust, will last for years ... -
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EcoBag in French Green - A sophisticated pastel colour, that just reminds me of the French. Looks gorgeous with Poppalicious, Berries & Anemones and Liberty. Looks gorgeous with most things, to be f ... -
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EcoBag in Hot Pink You’re either a hot pink gal, or you’re not. I am. OR, you think you’re not, until you try this bag...somehow, it gives you “sass”. Our bags are exceptionally robust, will last f ... -
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EcoBag in Leopard & Palm - This was our first design, born of a passion for wildlife and conservation. Our bags are exceptionally robust, will last for years and years, and can be endlessly stuck into ... -
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EcoBag in Teal We love a bit of teal. It just works. With everything. Try it with Empire. I’m teal mad. Our bags are exceptionally robust, will last for years and years, and can be endlessly stuck ...
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Images, pricing and order information.
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The story behind Be Bougie (formerly My Little Eco Bag) -
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ECO BAG - the sustainable stretchy tote that is taking the retail gift market by storm. Beautifully packaged and gift ready. Sustainable. Unique. Unrivalled.