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IMAGINE a life with LESS chaos and more clarity and joy. That's why we do what we do - bringing tools to people to achieve just that, in all areas of life.
Once Upon a Tuesday is a U.K. based startup and certified BCorp. A female-led brand that creates stationery for people who want to organise in all areas of life, in style.
From design-led annual calendars to diaries, weekly planners and notebooks, printed in England and created in a sustainably conscious and ethical way.
Michele started the brand in the 2020 lockdown at her kitchen table. Her partner Angus soon joined the business, when things started picking up. We now have a small team of six people.
Angus now works with our retailers, looking after our trade accounts.
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At Once Upon a Tuesday, we believe that planning is the foundation of creating a life well lived, however that looks for you.
Whether you're an obsessive list maker (we see you) or a forward plan maker with a full calendar - we're on a mission to make offline planning tools, like calendars, diaries and notebooks, the very best they can be.
We do this by designing products that we use ourselves - rethinking traditional designs, cutting out the unnecessary fluff and most importantly, injecting a sense of joy through art and design.
Besides products that we all use regularly, like notebooks and diaries, we also design brand new concepts that we think the world is missing - for example, we designed world's first paper co-parenting calendar for kids with two homes.
We've created social media planner pads, aimed at creatives and small businesses to help them plan for success. Our daily gratitude pad and habit tracker pad are simplified tools for wellness, that tackle a single aspect of wellness really well.
Sustainability has been integral from the start - we consider it in every small and big decision we make.
This means all our products are printed locally here in the U.K. and always on 100% RECYCLED and recyclable paper.
We're a small, growing team, based at a forward-thinking business community hub in Cornwall (do stop in if you're even in the neighbourhood, the bakery next door is insane).
We would love to work with you.
Angus, Michele and the team.
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United KingdomContact Exhibitor
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New and Improved - 2025 planner / diary in an always on-trend colour palette - Organic Paper Shapes. -
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Great things are achieved through small steps.' Daily/monthly habit tracker to help build strong habits and accomplish life goals.' -
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This striking calendar is inspired by Bauhaus, modern art and bold colour palettes. -
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This wire-o bound, blank recipe journal are made up of 128 pages which include handy cooking conversions, index pages, 51 double spread recipe pages, and note pages at the back. -
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A bold and educational collab calendar for 2025 with Debbie Warner - a local wine educator, passionate about guiding modern wine enthusiasts on a journey of discovery. -
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A large A3, 5-column calendar. Designed to keep a family organised. September start planner. 5 columns for every month to write appointments and other important dates for each family member. -
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An A6 size Weekly Habit Tracker. We've stripped away all the fluff, and kept it super simple - designed to sit perfectly on a desk. -
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New and Improved - 2025 planner / diary in an always on-trend colour palette - Pink & Red. -
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An A6 size Daily Gratitude Pad to list 3 things you are grateful for today - plus space to note down something kind someone did for you, and you did for others. -
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A large and colourful 2024-2025 academic year wall planner. The landscape orientation planner has a grid layout with weekends highlighted. Includes a mini-year overview of 2025-2026 to reference. -
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An endlessly reusable A4 magnetic weekly fridge calendar. This is a dry-erase / whiteboard-type magnet on a flexible, fully magnetic material that easily goes on the fridge or any other surface that a ... -
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This wire-o bound, blank recipe journal are made up of 128 pages which include handy cooking conversions, index pages, 51 double spread recipe pages, and note pages at the back. -
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This 2025 calendar has been designed for those who love vibrant colours and floral-inspired illustrations. -
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This line art-inspired, lined notebook features a minimalist line drawing of ocean flows and sunsets. -
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A simple and colourful meal planner and shopping list combo pad. It’s a compact, A5 size pad with 50 tear-off recycled paper pages. Part of the Pink & Red planning collection - inspired by the Wes And ... -
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New and Improved - 2025 planner / diary in an always on-trend colour palette - Rainbow Waves. -
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An A5 size daily planner pad is designed to plan out the day with a to-do list on one side and a daily schedule on the other, which runs from 6am to 8pm. -
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Our bestselling wall planner is back for the upcoming academic year. The large, colourful and bright 2024-2025 academic year wall planner combines a fun, stylish colour palette - with a simple, modern ... -
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Designed to save time, money and make healthier choices by planning weekly meals in advance. This weekly meal planner covers all three meals of the day - breakfast. lunch and dinner. It’s got 52 tear ... -
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Small Business Essential! A simple content planner pad to help with social media content creation - a perfect addition for the WFH desk or office. -
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The bestselling calendar is back for 2025! An Artist Collab with the talented Ashley Percival - known for his whimsical cats and other creatures. -
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This A5 lined notebook uses a bold colour colour palette and fun shapes to create a joyful Martini cocktail notebook - designed with the talented Han Valentine. -
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A shopping list pad in a bright and colourful design. It is divided into six different sections for quick and easy planning and shopping - online or in store. Compact A5 size notepad with 50 tear-off ... -
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Keep life organised with this colourful couple’s, January start planner. 2 columns for every month to write appointments and other important dates for each person. The 12-month calendar runs from Janu ...
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Once Upon a Tuesday Embraces Sustainability and Social Responsibility with B Corp Certification Cornwall, UK – 27/02/2024