ORĀ by SIMPLÍ BASIC

We create minimalist, beautifully designed jewellery and gifts for everyday wear and gifting. Our intention is simple: to create products that bring a daily dose of calm, positivity and good energy to the people who wear, receive and gift them.

Rooted in the belief that small moments can have a meaningful impact, our collections combine natural gemstones, thoughtful design and uplifting sentiment. Whether purchased as a personal keepsake or gifted to someone special, each piece is designed to create a lasting emotional connection.

Founded by a women-owned UK brand that has successfully operated pop-up stores within John Lewis, ORĀ brings together mindful jewellery, energy-inspired gifting and contemporary design for today's gifting and lifestyle customer.

With elegant packaging and strong gifting appeal, ORĀ offers retailers a collection that customers love to wear every day, collect and gift to others.