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Born in the 1920s in beautiful Florence where the products are still made, Proraso has loyally served three generations of well-groomed men. Today it enjoys the reputation as Italy’s most venerable barber shop shaving brand. For eighty years Proraso has guarded its secret formula based on Eucalyptus Oil and, in a way that only a small family owned Italian business can, the recipe has been passed down from one generation to the next.
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A wonderfully soothing re-working of the famous Proraso shaving cream formula, made with Oat Kernel extract (rather than the normal Eucalyptus and Menthol combination). Gives the same super close shav ... -
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This is an ultra sensitive version of the famous Proraso Pre Shaving Cream. It works like the original Eucalyptus Oil and Menthol formula, much loved in Italy since the 1920s, but with ingredients car ... -
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A wonderfully soothing re-working of the famous Proraso shaving cream formula, made with Aloe and Green Tea in a Glycerin base (rather than the normal Eucalyptus and Menthol combnation). Gives the sam ... -
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This alcohol-free Liquid After Shave Cream contains Eucalyptus Oil and Menthol to tone, refresh and invigorate the skin. It soothes and helps to prevent razor burn, relieving freshly-shaved skin whils ... -
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For over 80 years Proraso has been the leading Italian barber shop shaving brand. Their famous shaving cream contains Eucalyptus and Coconut Oils, Glycerin and Lanolin to give a close, comfortable sha ... -
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For over 80 years Proraso has been the leading Italian barber shop shaving brand. This non-greasy, alcohol-free formula liquid after shave cream with Witch Hazel and Vitamin E soothes reddening and gi ... -
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This traditional aftershave splash has been formulated to soothe the skin and provide immediate relief from razor burn. Enriched with Sandalwood and Shea Oil to nourish and soften the skin. Apply dire ... -
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This traditional aftershave lotion has been formulated to soothe the skin and provide immediate relief from razor burn. Enriched with Sandalwood and Shea Oil to nourish and soften the skin. Apply dire ... -
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Only a small quantity of this astringent gel is required to put a stop to bleeding from minor shaving nicks and cuts. -
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A revitalizing aftershave splash of the old school variety. Contains cooling Menthol, tonifying Witch Hazel and soothing Allantoin. More than a simple astringent to close the pores, this pleasantly fr ... -
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This hard-wearing shaving bowl has been designed with professional barbers in mind and can be used to generate a lather from shaving cream or soap. -
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For over 80 years Proraso has been the leading Italian barber shop shaving brand. This alcohol-free nourishing aftershave balm has been formulated to soothe the skin and provide immediate relief from ... -
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A fantastic value chrome finished shaving brush from the leading Italian barber shop shaving brand. Contains real Hogs hair which is slightly coarser than Badger hair but far less expensive, making th ... -
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Potassium Alum stones are used extensively for their ability to reduce redness and for soothing and toning the skin, and have become a hallmark of a professional shave as a result. After shaving, rins ... -
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For over 80 years Proraso has been the leading Italian barber shop shaving brand. This formula has been developed especially for thicker, coarser hair and its rich lather serves to hydrate, soothe and ... -
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A gentle yet effective cleanser for both beard and skin. This low-foaming formula works to soften and smooth the beard while removing dirt, debris and bad odours. Wet beard with warm water and massage ... -
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For over 80 years Proraso has been the leading Italian barber shop shaving brand. Their famous shaving cream contains Eucalyptus and Coconut Oils, Glycerin and Lanolin to give a close, comfortable sha ... -
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Get creative with your moustache! Whether you’re going for a more natural style or a full on handlebar, this soft, pliable wax has been formulated to help you create and re-create any style you like. ... -
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For over 80 years Proraso has been the leading Italian barber shop shaving brand. This formula has been developed especially for thicker, coarser hair and its rich lather serves to hydrate, soothe and ... -
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This version of the famous Proraso Pre-Shave Cream with Shea Butter works just like the original version but has been formulated to be especially effective on thicker, coarser facial hair. Refreshes t ... -
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For over 80 years Proraso has been the leading Italian barber shop shaving brand. Their famous shaving cream contains Eucalyptus and Coconut Oils, Glycerin and Lanolin to give a close, comfortable sha ... -
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For over 80 years Proraso has been the leading Italian barber shop shaving brand. This pre shave cream (that can also be used post shave) containing Eucalyptus Oil and Menthol serves to awaken the sen ...