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Founder Tajinder Banwait MBE, both entrepreneur and beauty industry stalwart, is the creative force behind the brand. Part fragrance ‘nose’ and artisan, she is the perfumer-alchemist that brings an unusual approach to the pairing of botanicals.
From an early age Tajinder began a love affair with perfume that continues to this day. She believes that locking memories in fragrance, as if each were a scented snapshot, is a pleasing way to remember special moments. Hence every fragrance recounts a personal experience, from walking in woodland after rain to catching the intriguing perfumed sillage of a passing stranger. These nostalgic musings encourage connection by evoking memories and becoming the catalyst for creating new ones.