AWARD WINNING RUM - Uche (""Ooo-Chay"") Premium Coconut Rum is a bit different. Rum has long been associated with pirates and treasure maps; it is seldom considered a spirit that can be drunk on its own or as more than an ingredient in a cocktail. That is about to change. Uche is redefining perceptions of rum and freeing it from connotations of colonialism, drawing inspiration from proud African affluence, and taking an elegant and refined approach. The result is a rum smooth enough to drink without a mixer, encased in a sleek frosted bottle that stands out from any shelf it occupies. From high octane celebratory nights to slow sipping in the sunshine, Uche is perfect for any occasion.