From Guessing To Growing: The 2026 Meta Strategy for Ambitious Product Founders

Meta ads have changed, and for the first time, smaller product businesses have the advantage. In this fast-paced, insight-packed session, Cj Sinclair, former business psychologist and Meta ads strategist, will break down the new rules of running profitable ads in 2026, so founders can finally stop guessing and start growing.

You’ll learn why your Meta ads feel unpredictable right now, what Meta is actually prioritising behind the scenes, and how to build a creative and strategic system that delivers consistent, scalable results, even on modest budgets.

This talk lifts the lid on the predictive performance signals, creative patterns, and whole-ecosystem structure Meta now rewards, insights most brands haven’t heard yet.
Perfect for product-based founders already running ads and ready to scale with confidence, clarity and a psychology-backed approach.