Mastering Lead Capture at Trade Shows
In today's fast-paced trade show environment, capturing leads efficiently is crucial for exhibitors. Traditional methods like jotting down contact details or collecting business cards are not only time-consuming but also prone to errors. Enter LiveBuzz Smart Scan – a game-changer in lead capture technology. This guide will walk you through the benefits and setup of Smart Scan, ensuring you make the most out of your trade show experience.
Welcome to our guide on using LiveBuzz SmartScan to capture leads efficiently at trade shows. Let's face it, traditional lead capture methods like writing down contact information on paper or collecting business cards can be time-consuming and error-prone. That's where SmartScan comes in. By using SmartScan, you can capture your leads instantly and with complete accuracy, eliminating the need for manual data entry.
Why Use LiveBuzz SmartScan?
- Instant Lead Capture: With SmartScan, you can capture leads in real-time, creating organised digital records that are easy to access. This means no more lost business cards or illegible handwriting to decipher.
- Simple Setup: Setting up SmartScan is a breeze. First, go to the Exhibitor Hub, click on the Setup SmartScan tile, and find your activation code. Share this code with all team members who will be on-site. Enter the code into the app along with your name, click Submit, and you're ready to scan visitor QR codes, instantly capturing all the data you need.
- Customisable Data Collection: We highly recommend adding questions through your Exhibitor Hub to ensure you collect all key information. For example, you can ask what products visitors are interested in, if they want a meeting, and even score them as prospects. This customisation helps you prioritise leads after the show.
- Real-Time Data Upload: Your leads are uploaded in real-time to your hub, so after the event, all your data will be neatly organised and ready to use. You can easily export this data into a CSV file and integrate it directly into your sales platform.
- Efficient Follow-Up: With your leads centralised in one place, you can quickly prioritise and score them based on their potential. This ensures your follow-up efforts are focused on the most promising prospects.
Tips for Success
- Download the App Early: We advise downloading the app before the event to avoid any last-minute hiccups.
- Train Your Team: Make sure your team knows how to use the scanner effectively to maximise lead capture efficiency.
Ready to revolutionise your lead capture process? Start using SmartScan at your next trade show and see the difference it makes!